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Ron Blue shares why insurance, and life insurance in particular, is biblical and how to help clients determine an adequate amount of life insurance to meet their needs. He talks about three key questions advisors can use to guide client conversation about insurance needs. He encourages advisors to equip clients to "buy" insurance as opposed to being "sold" insurance - the usual industry paradigm.
About the Speaker
Ron Blue
Kingdom AdvisorsRon Blue is widely considered to be the father of Christian financial planning. He is the founder or co-founder of Blue & Co., Ronald Blue Trust, Kingdom Advisors, and the National Christian Foundation. Ron is also the founder of the Ron Blue Institute established at Indiana Wesleyan University in 2012. He has written more than 20 books on personal finance from a biblical perspective and has served on the boards of numerous organizations. Ron and his wife Judy have been married for 56 years, have five children and 13 grandchildren, and live in Bloomington, Indiana.
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